Motorola launches Edge 50 series with Moto AI, alongside two audio wearables

The new ‘Hello smARTphone’ series includes the flagship Motorola Edge 50 Ultra with Qualcomm’s latest flagship Snapdragon 8s Gen 3 SoC.

All three models and the audio products will be available to buy in the UK, with the Edge 50 Fusion starting at £349, the Edge 50 Pro at £599, and the Edge 50 Ultra at £849.

Press Release

Motorola announces a new generation of edge family with a contoured design and its most impressive camera, powered by moto AI

16 APRIL 2024: Marking a new era for its premium devices, Motorola announces the most beautiful and balanced edge family line-up: motorola edge 50 ultra, motorola edge 50 pro, and motorola edge 50 fusion. Shifting the conversation to what truly matters in a world-class smartphone, these devices are bringing a smarter combination of ideal components, delivering an elevated design, along with an advanced camera system that is packed with AI-powered enhancements and the world’s first Pantone^TM validated¹ smartphone camera and display.

The motorola edge 50 series is designed with an overall sense of harmony. The result is a family that provides inviting textures and curvatures that are as pleasing to the touch as they are to the eye. Wrapped in materials like real wood², a special edition pearl polymer finish handcrafted in Italy, and vegan suede, they use the latest on-trend colours and include IP68 underwater protection.³  The result is lightweight, stunning devices that appeal to both tactile and visual senses, making it a compelling choice for consumers seeking a smarter, perfectly balanced mobile experience.

The rear inlay of the smartphones transition fluidly into the camera system, where users will be able to capture candid moments effortlessly. With an increased focus on image and video, the new motorola edge devices are packed with a complete camera experience: from a simple camera activation using moto gestures, to cutting edge hardware, AI empowered software, and colour validation image edition capabilities, delivering stunning results every time.

moto ai works its magic behind the scenes to elevate every interaction by empowering users to intuitively create content, personalise their device, obtain the information they seek, and accomplish more in less time. moto ai is infused throughout, from the camera to a generative theming application, to navigation and search. Within the new edge family, users will experience advancements in image quality and Motorola’s most advanced solutions for capturing motion. With impressive autofocusing technology, camera sensors, and larger pixels all lead to improved low-light/night performance as well. All these great features, combined with a full arsenal of different lenses, will ensure users can capture their best portraits, landscapes, artistic close-ups, selfies, and more.

Google Photos is Motorola’s native gallery application for photos and videos. In the coming weeks, users will be able to access even more enhanced AI editing tools⁴, directly on their smartphones through Google Photos, including: Magic Editor, Magic Eraser, Photo Unblur, and more.

The motorola edge 50 family is the world’s first smartphone with a Pantone^TM Validated^¹ camera and display developed in conjunction with Pantone colour scientists. Users can confidently capture and view the world exactly as they see it with Pantone Validated colours and skin tones, making it ideal for content creation. Every Pantone Validated device has met Pantone’s evaluation and grading criteria by authentically simulating the full range of real-world Pantone Colours¹. Pantone SkinTone™ Validated¹ assures that what users capture with the camera, or see on the display, truly represents the vast authentic spectrum of human skin tones.

Motorola is also expanding its device ecosystem with the announcement of the new moto buds family, that includes the moto buds+with Sound by Bose, for an earbud that combines the best of Motorola and Bose’s expertises to deliver a high quality audio experience to consumers.

motorola edge 50 ultra: the ultimate blend of style & intelligence

The motorola edge 50 ultra exemplifies Motorola’s focus on design and was developed to impress even the most discerning smartphone user. With its comfortable curves, premium materials like real wood and vegan leather, plus the Pantone Colour of the Year, Peach Fuzz, this device is more than just a smartphone—it’s a work of art. A thin sandblasted aluminium frame, Corning^® Gorilla^® Glass Victus^®, and IP68 underwater protection³ all assure that the premium design delivers on both form and function, so consumers can take it anywhere without worrying about durability.

With motorola edge 50 ultra users will experience Motorola’s most impressive camera system yet. An incredible array of high-resolution cameras deliver the flexibility to capture any type of composition and achieve detail-rich results in any lighting condition. This device features a 50MP main lens, 64MP telephoto lens with 3x optical zoom and 100x Super Zoom to get even closer to a subject, 50MP ultrawide lens with macro vision, and a 50MP selfie camera with autofocus. The main lens also combines pixels into a larger 2.4µm ultra pixel size to absorb 20% more light for great performance at night.

The advanced camera system of the edge 50 ultra utilises the power of moto ai to deliver phenomenal performance enhancements in both photos and video. The new Photo Enhancement Engine makes it effortless to capture perfect photos with every shot. No personal expertise required, it uses AI to simultaneously apply settings from multiple shooting modes into one to deliver peak quality. The engine uses AI to finetune the image for optimal detail, clarity, highlights, shadows, colour, and bokeh.

When users want to capture all aspects of life in motion, a suite of new features makes it easier than ever. These features include:

Adaptive Stabilisation: Uses AI to determine the speed of movement while filming, and dynamically adjusts the stabilisation level for the best results.

Auto Focus Tracking: Provides sharp, clear videos by using AI to keep the subject in focus even as it moves through the frame.

Action Shot: Automatically increases and adjusts your shutter speed based on different lighting conditions. Using AI, the camera improves the details when light levels are poor and noise is high.

Long Exposure: Get artistic light trails or smooth waterfalls. Long exposure allows users to capture creative motion with a single tap with no professional equipment needed.

Plus, with the motorola edge 50 ultra, users have additional options for creating personalised device wallpaper images with moto ai. With Style Sync, users can extend their personal style to their device by capturing and uploading a picture of the pattern of their outfit to generate multiple unique images. Motorola are also introducing a new feature that allows users to unleash their imagination by describing their desired image through a text prompt to generate stunning images.

This new flagship device also features a large, vivid 6.67” Super HD (1220p) pOLED display that provides 13% more resolution than the previous generation, so users will enjoy a sharper picture with less pixelation. To round out the entertainment experience, the edge 50 ultra boasts support for Dolby Atmos®. With Dolby Atmos, users will experience greater depth, clarity, and details across their favourite entertainment whether enjoyed through the device’s large stereo speakers or headphones. The edge 50 ultra also features support for Dolby® Head Tracking⁵, which is enabled when paired with moto buds+. By recalibrating the sound as you move your head, Dolby Head Tracking gives listeners a more natural and lifelike experience. When paired with their favourite entertainment in Dolby Atmos, users will also enjoy an even more elevated sound experience.

The motorola edge 50 ultra is equipped with the Snapdragon® 8s Gen 3 Mobile Platform, fueling all key features throughout the phone. Experience the speed and premium performance in everything from image processing, gaming, web browsing, audio, and more. With up to 16GB of RAM with RAM Boost⁶ and up to 1TB of storage⁷, customers enjoy effortless multitasking and ample space for all photos, movies, apps, and games.

The new motorola edge 50 ultra uses Ultra Wideband (UWB), transforming the way users interact with devices near them. UWB is a fast, low-power radio protocol with enhanced security used to determine location with a pinpoint accuracy as close as 10-30cm. For example, users can walk into different rooms of their home without needing to reconnect their devices or personalised settings all over again. With UWB, consumers will be able to find their family and friends in crowded areas with centimetre precision or even walking up to their vehicle and having it unlocked automatically. The motorola edge 50 ultra is future-proofed to take advantage of the world of UWB as it continues to evolve.

To power all these experiences, the edge 50 ultra includes an ample 4500mAh battery with 125W TurboPower^TM charging — to deliver power for the day in just four minutes of charging.^8,9 Plus, it’s equipped with 50W wireless charging capabilities¹⁰, so users can recharge quickly without the hassle of wires getting in the way. Users can even share their power with other devices with wireless power sharing.

motorola edge 50 pro: the perfect mix of style & intelligence

Following the design aesthetic of Motorola’s flagship device, the motorola edge 50 pro is complete with beautifully contoured edges, a sandblasted aluminium frame, and either vegan leather or a special edition pearl finish handcrafted in Italy, making this device soft and smooth to the touch. Along with being lightweight, it has IP68 underwater protection.³

With a 50MP high-resolution camera system, the edge 50 pro captures stunning photos and videos. The main camera features the widest aperture available in a smartphone (f/1.4), letting in 64% more light¹¹ for better low-light performance and soft naturally-blurred. The 10MP 3x telephoto camera with optical image stabilisation is a nice addition which is rarely included in its class of products. With this lens, users will see the scene clearly from 3x the distance with optical zoom, or use Super Zoom for 30x the distance. To fit more of the scene in view, users can take advantage of the 13MP ultrawide camera – or even get as close as 3cm away from an object with Macro Vision.​ The edge 50 pro also includes the 50MP front-facing camera with autofocus to assure even selfies appear in beautiful detail and colour.

The edge 50 pro camera system includes some of the key moto ai-powered features available in the flagship device, including the new Photo Enhancement Engine, Adaptive Stabilisation, Auto Focus Tracking, and Style Sync. Users will also be able to get creative with light art using the new Long Exposure mode as well.

motorola edge 50 pro also provides consumers with a cinematic experience on a nearly borderless 6.7″ 144Hz pOLED display with Super HD resolution and HDR10+ certification . But it’s not just about visuals—the motorola edge 50 pro offers an unparalleled audio experience with support for Dolby Atmos immersive sound. Dolby Head Tracking⁵ support is also included when paired with moto buds+. The device additionally features two large stereo speakers, plus, Snapdragon Sound™ technology ensures a seamless Bluetooth® connection without lag or glitches.

The motorola edge 50 pro is powered by the Snapdragon® 7 Gen 3 Mobile Platform, delivering smooth gameplay, fast frame rates, high-resolution videos, lightning-fast file transfers, and more. It also comes with up to 12GB of RAM⁶ and up to 512GB of storage for effortless multitasking and ample space. The motorola edge 50 pro is also packed with 125W TurboPower™ charging for quick refuelling and 50W TurboPower™ wireless charging¹⁰ for hassle-free convenience.

motorola edge 50 fusion: a perfectly balanced mobile experience

The motorola edge 50 fusion brings premium features to a broader range of consumers. Whether it’s a student heading to class or a busy professional on the go, the edge 50 fusion’s vibrant colours and slim profile make it the perfect companion. Users can choose from Hot Pink or Marshmallow Blue vegan options for a touch of uniqueness or opt for the sleek Forest Blue colourway. With IP68 underwater protection³ and Corning Gorilla Glass 5, this smartphone is resilient against dust, water, and accidental drops.

From photography enthusiasts or someone who loves capturing memories, the motorola edge 50 fusion’s camera system ensures every shot is a masterpiece. Featuring a 50MP main Ultra Pixel camera with LYTIA’s LYT-700C sensor, this device ensures high-speed capturing with minimal noise in low-light environments. Optical image stabilisation (OIS) prevents blurred images and videos, even in challenging lighting conditions. And advanced all-pixel focus technology elevates night photography with faster, more accurate performance thanks to 32x more focusing pixels. Expand perspectives with the 13MP ultrawide camera and get up close with integrated Macro Vision for extreme close-ups. For selfies that stand out, take advantage of the 32MP front camera with Quad Pixel technology for improved low-light sensitivity.

The edge 50 fusion’s stunning 6.7″ Full HD+ endless edge pOLED display brings cinematic entertainment to life. The motorola edge 50 fusion meets cinematic standards for colour range, brightness, colour accuracy, and contrast level, so everything looks exactly as it should. It also features 10-bit colour depth and support for over a billion shades, its display boasts vibrant colours and infinite contrast. Plus, the 144Hz refresh rate ensures seamless movement and smooth transitions.

Pairing perfectly with its display quality, the device’s audio system delivers Hi-Res¹² certified sound. The device features stereo speakers and boasts support for Dolby Atmos® for immersive audio that reveals greater depth, clarity, and details across users’ favourite entertainment whether enjoyed over wired or wireless headphones.

Expanding the Device Ecosystem: new moto buds family

In addition to the Edge 50 series, Motorola is proud to introduce the new moto buds family: with moto buds+ with Sound by Bose and moto buds. The new earbuds will bring a more seamless, immersive experience to the Motorola ecosystem, featuring Hi-Res Audio¹², and Dynamic Active Noise Cancellation¹³, all wrapped up in a modern, water-repellent design.¹⁵

Motorola and Bose, two iconic brands with a shared commitment to innovation, worked together on the new Sound by Bose, moto buds+. They leverage Bose expertise to deliver an unmatched experience for the franchise, including impressive Active Noise Cancellation¹³ and EQ tuning, for amazing high-quality audio on-the-go. The moto buds+ were certified by Bose to deliver an unprecedented audio experience for the franchise.The moto buds+ are also compatible with Dolby Head Tracking⁵ when paired with the latest family of motorola edge Dolby Atmos powered smartphones that feature this latest innovation, such as the motorola edge 50 ultra and edge 50 pro. Dolby Head Tracking gives users a more natural and lifelike sound experience by recalibrating the sound as they move their head. When paired with their favourite entertainment in Dolby Atmos, users will also enjoy an even more elevated sound experience with greater clarity, detail, and depth.

In addition, Motorola is also announcing the moto buds, an earbud providing a studio quality Hi-Res Audio¹¹ certified sound system to bring users a balanced yet quality audio experience. Both earbuds also feature Dynamic Adaptive Noise Cancellation¹² to tune out distractions and so users can enjoy their favourite music or podcast in peace.

New Motorola UX and Software Features
A newly designed interface, Hello UX, provides an intuitive and personalised user experience with customisable options, intuitive gestures, a safe environment for kids with Family Space, versatile connectivity, and comprehensive security settings via Moto Secure. These features collectively make the device an appealing choice for users seeking a smartphone that prioritises ease of use, personalisation, and security.

With motorola edge 50 ultra Hello UX continues to evolve, becoming more assistive with moto ai. Whether someone is tech-savvy or a first-time smartphone owner, Hello UX makes it easy for users to navigate their device, find what they’re looking for, and do more in less time. They will be able to swipe up in the app tray to search for on-device apps, contacts, and settings—and, coming soon, users will be able to use the same search function to access even more information off their device with the help of web search and generative AI.

Motorola is also committed to inclusion and smarter technology for all and continues to support endangered languages in the interface of its smartphones. In addition to Nheengatu (Amazon region) and Kaingang (south/southeast of Brazil), Cherokee (North America), Kuvi and Kangri (India) and Maori (New Zealand), Motorola and Lenovo Foundation are now introducing Ladin, an endangered language spoken in Italy, South of Tyron as part of the 90+ languages to use in Motorola smartphones.

The motorola edge 50 family also arrives with Smart Connect, a new software application that integrates the Lenovo and Motorola ecosystems, creating a unified and seamless multi-device experience. Make calls, send texts, and share files effortlessly between Lenovo and Motorola devices, including laptop, tablets¹⁶ and smartphones. Users can also easily amplify everything displayed on their phones onto a bigger screen.¹⁷ For example, they can easily move games, movies, TV shows, and apps from their phone to a TV¹⁷ or tablet for more space to work and play.

The motorola edge 50 family represents a mark of smartphone excellence, offering something for everyone, from luxury seekers to a broader range of consumers. Whether it’s capturing memories with friends, staying connected on the go, or simply expressing personal style, there’s a device in this lineup to suit various needs.

Pricing and Availability

motorola edge 50 ultra will be on sale across selected EMEA countries including the UK from mid-May with a RRP of £849. For consumers in the UK, the edge 50 ultra can be purchased at Currys, Amazon, John Lewis Partners and Motorola.co.uk. A gift with purchase will be available on launch with the Moto buds+ worth £129 included upon purchase of the device – T+Cs apply.

motorola edge 50 pro will be on sale across selected EMEA countries including the UK from 16^th April with a RRP of £599. For consumers in the UK, the edge 50 pro can be purchased at 3, Vodafone, Currys, Amazon, John Lewis Partners and Motorola.co.uk. A gift with purchase will be available on launch with the Moto buds+ worth £129 included upon purchase of the device – T+Cs apply.

motorola edge 50 fusion will be on sale across selected EMEA countries including the UK from mid-May with a RRP of £349. For consumers in the UK, the edge 50 fusion can be purchased at Currys, Amazon, Argos and Motorola.co.uk. A gift with purchase will be available on launch with the Moto buds worth £49 included upon purchase of the device – T+Cs apply.

moto buds+ will be on sale across selected EMEA countries including the UK from 16^th April with a RRP of £129. For consumers in the UK, the moto buds+ can be purchased at Motorola.co.uk.

moto buds will be on sale across selected EMEA countries including the UK from May with a RRP of £49. For consumers in the UK, the moto buds can be purchased at Motorola.co.uk.

Legal Disclaimers

Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA, MOTO and the Stylized M Logo are registered trademarks of Motorola Trademark Holdings, LLC. LENOVO is a trademark of Lenovo. Dolby and Dolby Atmos are registered trademarks of Dolby Laboratories Licensing Corporation. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Google and Google Assistant are trademarks of Google LLC. PANTONE® and other Pantone trademarks are the property of Pantone LLC. Bose and sound by Bose are trademarks of Bose Corporation. Corning and Gorilla are registered trademarks of Corning Incorporated. microSD is a trademark of SD-3C, LLC. All other trademarks are the property of their respective owners. ©2024 Motorola Mobility LLC. All rights reserved.

1. PANTONE is the global authority on colour and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colours. PANTONE® Colours generated may not match PANTONE-identified standards. Consult current PANTONE Publications for accurate colour.
2. Phones with wood back covers will have variations in patterns, such as dots and lines, because wood is a natural material. To protect the wood surface, avoid scratches and keep away from paint and other substances that will discolour the surface. Phones with wood back covers may respond negatively to high temperatures, degrading protection against water and dust resistance. Avoid keeping the device in temperatures higher than 50°C for prolonged periods of time.
3. Water, splash and dust resistance were tested to IP68 standards under controlled laboratory conditions. Withstands immersion in up to 1.5 meters of fresh water for up to 30 minutes. Exposure to conditions beyond this rating are not covered by warranty. Resistance will decrease as a result of normal wear. Not designed to work while submerged underwater. Do not expose to pressurised water, or liquids other than fresh water. Do not attempt to charge a wet phone. Not waterproof.
4. Google Photos AI editing features, such as: Magic Editor, Magic Eraser, Photo Unblur, and more will be available to Motorola users with eligible devices starting on May 15, 2024. Eligible devices must have 3GB of RAM and Android 8.0 or higher. Magic Editor saves will be capped at 10 saves/month; additional saves require an upgrade to Google One Premium (2TB) or higher plan. Balance Light, Unblur, and Magic Editor require devices to have 4GB of RAM. Additionally, Magic Editor requires devices to have a 64-bit chipset. See more in the Help Center.e
5. Dolby Atmos® and Dolby Head Tracking™ require a compatible Motorola smartphone, Motorola earbuds, and compatible content.
6. RAM Boost extended RAM requires use of phone’s internal storage as virtual memory, decreasing storage capacity; available user storage is less while in use; feature on by default unless turned off. 16GB model: 16GB physical RAM + up to 16GB RAM Boost (4GB Default | 16GB Max). 12GB model: 12GB physical RAM + up to 12GB RAM Boost (4GB Default | 12GB Max). Available RAM is less due to operating system, software and other functions; may change with software updates. Features vary by market.
7. Supports up to 1TB microSD card (sold separately). Content with DRM restrictions may not be able to be moved to the card.
8. All battery life claims are approximate and based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.
9. Median users can get up to 12 hours of battery life in 6 min of charge. Requires Motorola TurboPower 125W charger; sold separately. Battery must be substantially depleted; charging rate slows as charging progresses.
10. Requires Motorola TurboPower 50W Wireless Charging Stand; sold separately. Battery must be substantially depleted; charging rate slows as charging progresses. All battery life claims are approximate and based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.
11. As compared to an f/1.8 lens.
12. Requires a Hi-Res Audio compatible device and application or service. Check applicable devices and apps to determine compatibility.
13. 48dB noise cancellation is the theoretical maximum. Real world performance may vary depending on environment.
14. 60Hz min / 120Hz max device refresh rate; actual rate may vary based on content limitations/requirements, mode settings, and other factors.
15. Water-repellent design creates a barrier to help protect against moderate exposure to fresh water, such as accidental spills, splashes or light rain. Not designed to be submerged in water, or exposed to pressurised water, or other liquids; may diminish over time. Not waterproof.
16. For Smart Connect to work, users will need a compatible Motorola Smartphone or a Lenovo Tab P12.
17. Video-enabled USB-C cable or USB-C-to-HDMI adaptor required; TV or monitor must have HDMI port or USB-C video-in port or must support Miracast. Check the device for compatibility.