Vertu launches ultra-premium Agent Q; with AI taking its concierge service to a whole new level

The Vertu Agent Q, available at London’s prestige Harrods store, is beyond high-end, and the new smartphone comes with its most advanced concierge service yet.

A hand holding the Vertu Agent Q smartphone, showcasing a close-up of the device's sleek design with a lock icon displayed on the screen.

There’s no pricing information for these phones yet, and if there was ever a case of using the famous saying ‘If you have to ask how much it costs, you can’t afford it’ then this is that time.

The phones are not going to be cheap. They’re designed for the elite, who will be using the AI based concierge to book flights, restaurants, and even set up meetings all around the globe. When Vertu first launched a concierge service years ago, it was possible to request products and services out of the reach of the ‘common man’, and no doubt the same applies today.

While invited to the launch event at Harrods, I was unable to attend. Somehow I think I’d have been somewhat out of place amongst the target audience of the ultra-rich, and the many influencers pretending to be.

But you can read the press release below, and perhaps pass it on to someone who might be in the market for a phone that isn’t just a smartphone – it’s a tool to help facilitate the fast-lane lifestyles of the rich and famous.

Press Release

“Not another app. Not another assistant. The world’s first AI Agent Phone that delivers, not just connects.”

LONDON, UK – At Harrods, the global temple of luxury, VERTU unveiled Agent Q, the world’s first AI Agent Phone. Inspired by the rarest gyrfalcon, crafted as art, and built to end the app era, Agent Q fuses VERTU’s uncompromising luxury with the world’s most advanced intelligence. In a world of identical devices, Agent Q is a statement: when “Think Different” is no longer enough, we choose to do different.

A luxury smartphone, VERTU Agent Q, stands beside a white falcon, symbolizing elegance and advanced technology against a black background.

What makes Agent Q truly revolutionary is its identity as the first AI Agent Phone. Until now, AI Agents lived mostly on PCs — intelligent systems that could understand intent, plan tasks, and orchestrate services. VERTU is the first to bring this power to mobile, making Agent Q a proactive companion in your pocket. No apps jumping. No friction. Just intent, delivered. With Agent Q, VERTU doesn’t just imagine the next generation smartphone — we define it.

One in Ten Thousand: The Spirit of Craftsmanship

Born in white, one in ten thousand, the White Falcon now takes shape in VERTU Agent Q — sheathed in immaculate crocodile leather, adorned with a falcon-wing SIM chamber, and perfected through a Swiss hinge, 320 hand-assembled components, U-shaped seamless forming, thick gold plating, and a ceramic pillow. This is not design. This is ceremony.

Close-up view of the Falcon-Wing hinge mechanism for the VERTU Agent Q smartphone, showcasing its Swiss-complication design and craftsmanship.

AI Agents: The End of Apps

For years, smartphones have trapped us in endless tapping — jumping from one app to another just to complete a single task. Agent Q ends this paradigm.

Speak your intent once:“Book me a trip to Tokyo, same standard as New York, and secure a table at Ryugin.”No apps. No friction. The AI Agent orchestrates the entire journey. From connecting to delivery, this is the world’s first phone that doesn’t just connect you — it delivers for you.

A diagram illustrating how the VERTU Agent Q AI Phone works, showcasing various functionalities and features linked to the core concept of the AI Agent Phone.

VPS: The VERTU Productivity Suite

Inside Agent Q lives VPS — the VERTU Productivity Suite, a toolbox of AI Agents designed exclusively for high-net-worth individuals: entrepreneurs, founders, executives, and leaders whose days are defined by complexity, speed, and constant role-switching.

Instead of hiring teams of assistants, VPS places dozens of specialized agents directly inside your phone — from finance and legal, to health, investment, and operations. These agents orchestrate tasks end-to-end, helping clients live and work with efficiency, clarity, and ease.

Imagine a meeting: our Meeting Minutes Agent records the entire session, automatically generates project To-Dos, and extracts the next actions for the client. If the client mentions traveling to London for a launch, the Agent will proactively ask whether to arrange flights and hotels according to personal preferences — booking everything seamlessly and syncing it into the calendar.

From a single request, VPS unfolds the entire chain of execution until the task is complete. Whether it is project management, Recruitment, financial auditing, legal research, or even global investment, VPS is the invisible executive team inside Agent Q — saving clients time, energy, and focus for what truly matters.

AIGS: Concierge Reinvented By AI-driven intelligence system

Since 1998, VERTU Concierge has been the gold standard of personal service. With Agent Q, it evolves into AIGS — an AI-driven intelligence system unlike anything the industry has seen.

What makes AIGS extraordinary is not just intelligence, but how it connects the world to you. With as few as ten lines of code, app developers worldwide can easily plug their services into the AIGS protocol.

AIGS is built on two breakthrough principles: Declarative Registration and Runtime Proxying. This means traditional apps do not need to be rebuilt — with just ten lines of code, they can be seamlessly integrated into AIGS. From flight booking to luxury shopping, AIGS composes atomic services into one effortless delivery.

This is not only the end of the app era, but also the beginning of the AIGS service economy. For the first time, your phone doesn’t just connect you — it acts for you. And when AI reaches its limits, a human VERTU concierge steps in, 24/7, to ensure empathy where machines cannot.

From Ruby Key To Ruby Talk

The primary interface for this powerful system is an evolution of a VERTU icon. Since 2002, the

Close-up of the VERTU Agent Q smartphone showcasing the Ruby Talk button, labeled as powered by AIGS, against a sleek dark background.

Ruby Key has provided a direct line to human concierge services. Now, it is reborn as Ruby Talk. A single press engages the AIGS network, a distributed network of over 200 specialized agents ready to execute commands. It’s a tangible, one-touch interface for a new age of conversational computing. And when AI cannot, a human concierge steps in, 24/7, to advocate on your behalf. Efficiency meets empathy. Intelligence meets warmth.

A Camera for The Artist

Agent Q redefines mobile photography with the rarity of true craftsmanship and the brilliance of AI artistry. At its heart lies the world’s only mechanical zoom lens on a smartphone — a marvel of precision engineering that moves like the mechanics of a fine Swiss watch. Paired with the golden 35mm focal length, every frame restores the world exactly as the human eye perceives it.

Beyond optics, Agent Q transforms creativity itself. With AI Artist templates, a single tap turns moments into timeless artworks. With conversational AI editing, retouching becomes as natural as speaking your mind. And with AI photo-to-video generation, still images breathe into cinematic motion — faithfully preserved, never distorted.

Close-up of the VERTU Agent Q smartphone camera showcasing three lenses: a 50MP main lens, a 50MP ultra-wide lens, and a 64MP telephoto lens, with technical specifications displayed.

A hand holding the VERTU smartphone, showcasing its camera interface and a scenic background of a bridge and buildings.

Vertu Secure Certainty

More than features, people care about security. Agent Q protects you with four pillars of security:

Hardware Encryption Chip — locks data at the source.
Triple-System Architecture — Main, Secret, and Ghost, each isolated and secure.
End-to-End Encrypted Sanctum — ultimate privacy in communication.
10TB Distributed Vault — untraceable, unreconstructable data storage.

Vertu Secure Certainty — because true luxury is trusted security.

Close-up of a luxurious VERTU smartphone held by a hand with long, polished nails, featuring a lock symbol on its screen and a backdrop of a security vault dial, showcasing the phone's emphasis on security.

The Homecoming

The launch at Harrods is not coincidence. It is a return to VERTU’s spiritual home — the pinnacle of luxury, now paired with groundbreaking innovation.

“In an industry chasing speed and features, VERTU chooses a different path — to redefine the future of mobile as a service, where every device is not just technology, but a living companion of luxury, intelligence, and trust.” said Molly, CEO of VERTU

Background information on VERTU

VERTU is the world’s leading manufacturer of luxury mobile devices. For over two decades, the brand has been synonymous with exquisite craftsmanship, pioneering technology, and bespoke personal service for a discerning global clientele. The strategic homecoming to Harrods was spearheaded by Wiji Singh Gorwara, UK Partner for VERTU Harrods.

“It is an honour to bring VERTU back to Harrods, a true homecoming for the brand in one of the world’s most prestigious retail destinations,”said Wiji Singh Gorwara, UK Partner for VERTU Harrods. “This partnership represents not only a return, but a statement of VERTU’s enduring place in the luxury market.”

Background information on HARRODS

Harrods has been serving customers from its Knightsbridge store since 1849, today the store is the world’s ultimate luxury emporium. Harrods is home to more than 3000 curated brands as well as over 20 dining destinations and expert fashion, home, beauty and wellness services. In addition, Harrods serves customers via harrods.com, H beauty and airport stores and hospitality destinations in China and Qatar. Harrods continues to be guided by its philosophy of “anything is possible” to ensure that customers enjoy unparalleled experiences with every visit.