Realme is rapidly moving up the charts, as the relative newcomer to the UK has reached seventh place in the global sales stakes.

The company behind such excellent phone models like the Realme 7 Pro, X3 SuperZoom, X50 5G and X50 Pro 5G, has accumulated 50 million smartphone shipment units faster than its rivals like Samsung, Xiaomi, Vivo, Apple and Huawei.

14.8 million sales in Q3 of 2020 represents a 132% increase quarter on quarter.

If it can maintain momentum, it should work its way up the rankings further next year, taking advantage of falls from some of those above.

Press Release

London, UK, October 30, 2020 – realme, a smartphone brand developing tech for the next generation, has today been announced as the fastest smartphone brand to reach 50 million smartphone sales in the Counterpoint Research Q3 2020 smartphone shipment report.

realme recorded 14.8 million shipments in Q3 2020, growing by 132% QoQ, retaining the title of the world’s fastest-growing smartphone brand again. According to Counterpoint Research, realme’s growth rate in shipments represents “the strongest growth momentum among major global OEMs”.

Channeling the energy of youths and young professionals who form the bulk of its fan and customer base, realme leapfrogged global competitors to this achievement in just nine quarters.

realme has taken risks to expand quickly to over 61 markets globally in just two years, and is amongst the Top 5 brands in over 13 markets around the world, ranking seventh globally.

Counterpoint Research Analyst, Abhilash Kumar, said: “With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, realme has emerged as the most resilient brand during and after the pandemic crisis.”

realme founder and CEO, Sky Li, said: “At realme, we live out our philosophy, which is to dare to leap into the forefront of innovation, design and product value, which is something young people can identify with. Though young, realme has won five top international design awards and collaborated with world-class notable designers on its products through the realme Design Studio. realme has also delivered on technological innovation, being one of the first companies to utilise the Snapdragon 865/765G processor and introduce the 64MP camera on a phone. More importantly, these innovations have enabled realme to introduce 5G-enabled smartphones to young consumers, increasing its popularity and reputation in numerous markets internationally.”

realme has expanded quickly to offer a variety of AI of Things (AIoT) products such as smart audio, visual and lifestyle products to complement their increasingly digitally connected lives. So far this year, realme has released over 50 AIoT products with plans to double this offering in 2021.