Oppo joins OnePlus with a strategic partnership with Hasselblad to improve mobile imaging quality

This means both the upcoming OnePlus 10 Pro and as-yet-unannounced Oppo Find X5 Pro will each feature Hasselblad tuned cameras.

It makes sense given Oppo and OnePlus integrating into one single operation, and it now means there will be more products to benefit from the close association with the Swedish camera company.

OnePlus already announced the OnePlus 10 Pro earlier this year, and the Find X5 Pro will be announced very soon; a successor to last year’s Find X3 Pro – and maintaining a similar form factor and design.

What will be new on the latest Oppo Find X flagship is Oppo’s own silicon to optimise image processing, which should ensure it sits above the OnePlus – just as it has in previous years.

Press Release

London: 15th February 2022: Global technology brand OPPO announced a three-year partnership with Hasselblad, the legendary camera manufacturer, to co-develop industry-leading camera technologies for OPPO’s flagship Find series. The two brands are aiming to focus on breakthroughs in colour science to create an improved mobile photography experience on Hasselblad Camera for Mobile.

Since the integration of OPPO and OnePlus, research and development resources between the brands have been combined to maximise efficiency and improve user experience. With the imaging advances made in the partnership between OnePlus and Hasselblad, OPPO is excited to elevate the strategic partnership to the corporate level for both the OPPO and OnePlus brands.

Following the success of OnePlus and Hasselblad’s collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience.

Camera colour performance has always been a focus for OPPO and a part of Hasselblad’s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together.

Pete Lau, Chief Product Officer, Oppo

Building top-tier imaging systems capable of delivering a world-class mobile photography experience is a key strategy for OPPO to bring forth a next-generation premium smartphone experience. Following the launch of OPPO’s first self-developed imaging NPU MariSilicon X, OPPO is further committed to creating a world-class photography experience through its cooperation with Hasselblad.

OPPO and Hasselblad will work together to develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colours and a more refined imaging experience. Leveraging Natural Color Calibration with Hasselblad, OPPO also targets to bring the most natural skin tone possible to its portrait photography.

Starting with the software improvements for natural colour tuning, the three-year partnership will further enhance the colour calibration solution and target to establish the new benchmark for smartphone camera colour performance, delivering a consistent natural colour performance for OPPO mobile phones to cover all scenarios and across the entire camera system.

The result of this collaboration, “OPPO | Hasselblad Camera for Mobile”, will be first introduced in the next generation of OPPO’s flagship Find X series in the first quarter of 2022.


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