I don’t know why EE keeps offering them, but who is going to complain? No sooner are the last of the Summer SIMs with their 200GB of free data (subject to a single £10 top-up) starting to expire, than a new promotion has started.
And the deal is the same as before. For anyone who hasn’t heard about the promotion, one single £10 top-up followed by the sending of a text shortcode will get you 200GB of free data spread over two months.
At the end, you either keep topping up and using the card as a standard prepay SIM, or chuck it in the bin and move on (possibly to the next promotional SIM).
It has now been about a year since EE started offering these promo SIMs, and in all that time the network has come no closer to offering prepay users (or even pay monthly users) anything comparable that you can actually pay for.
This is why I am at a loss as to what EE gets from giving away such huge amounts of data, when there’s no 100GB tariff you can sign up to after getting a feel for such high-speed data on EE’s network.
This time around there’s a limit of one SIM per person, but a maximum of two per household. The SIM(s) must be ordered by the end of December, which means that if you get your full ‘allowance’ you could be enjoying 400GB of data through to the end of February or even into March.