Vodafone has done something great, and most of its customers will never know. That is until they wonder why they’re getting fewer junk calls than before.
Thanks to new technology switched on at network level, the days of receiving nuisance calls could be over.
Think calls about PPI, false ‘marketing survey’ sales calls, being told your home computer or router is infected with a virus, or criminal scams trying to empty your bank account.
Yes, nobody wants them but we all have to suffer them on a near daily basis.
Best of all, there’s no need to opt-in and every subscriber benefits immediately.
Remain on guard
Vodafone can’t guarantee that it will stop every call getting through, so customers shouldn’t become complacent, but during testing the network was able to block over 425,000 nuisance calls in a single day. This resulted in a drop by the end of the week to under a thousand attempted calls, once the realisation set in by the scammeras that their calls would not get through.
Mark Hughes, head of corporate security at Vodafone said: “Fraudulent calls are a scourge on society, inflicting great anxiety for victims. The protection of our customers is paramount and we have been investing heavily in our network and technology to help stamp out this practice.
“We will continue to evolve the technology as well as work with industry bodies and the regulator to ensure we keep one step ahead of criminals.”
The network also operates a nuisance call bureau to work with customers who have received calls, and also works with the Internet Watch Foundation that helps close down illegal web sites.