
US Audio brand Mifo is coming to the UK and bringing the new £100 05 Plus Wireless Earbuds
There’s another audio brand making a grand entrance in the UK, and with it comes a range of wireless earbuds that are set to give the competition a run for their money.

The newest entry, available to customers in November, is the Mifo 05 Plus earbuds, which will retail for £99.99 and undercut all of the key rivals on the market.
These join the existing 05 Smart and 05 Professional earbuds already on sale, with pricing starting to £79.99 through to £129.99.
Check the table below to see how they compare to the likes of Apple’s AirPods II, Amazon’s forthcoming Echo Buds and others from Sony, Bose, Beats and Google.

According to Mifo’s press release, the 05 Plus has full range balanced armature drivers, producing a rich and accurate sound with a kick of bass.
There’s also passive noise cancellation, using a range of ear tip shapes to form a seal from external sounds.

With a continuous play time of 8 hours, and a charging case (pictured) that absolutely smashes the competition by giving up to 100 hours of added time (the next highest being Apple and Google with the ability to add 19 hours), the Mifo 05 Plus certainly sounds good on paper – and hopefully in real life too!
I’ll have a chance to put them to the test soon, but for now I can also reveal that the Bluetooth 5 earbuds are IP67 rated, and designed to be as comfortable as possible when on the move.
Of course that will have to be put to the test in due course.
Comparison Table
Data provided by Mifo. Scroll left and right to view all products.
Bose | Sony | Beats | Apple | Samsung | Amazon | Mifo | ||
SoundSport Free | WF-1000XM3 | Powerbeats Pro | AirPods II | Galaxy Buds | Echo Buds | Pixel Buds | O5 PLUS | |
Bluetooth Version | 4.1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
Continuous Play Time | 5 Hours | 6 Hours | 8 Hours | 5 Hours | 6 Hours | 5 Hours | 5 Hours | 8 Hours |
Added Charging Case Play Time | 10 Hours | 18 Hours | 14 Hours | 19 Hours | 7 Hours | 15 Hours | 19 Hours | 100 Hours |
Audio Driver Type | Dynamic | Dynamic | Dynamic | Dynamic | Dynamic | Dynamic | Dynamic | Dynamic |
Waterproof to 1M | No | No | No | No | No | No | No | Yes |
Shock Resistance | No | No | No | No | No | No | No | Yes |
Dual Microphone | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Noise Canceling | No | Yes | No | No | No | Yes | No | Yes |
App Required | Yes | Yes | No | No | No | No | No | No |
RRP | £150.00 | £219.00 | £219.00 | £169.00 | £114.00 | £129.99 | £179.99 | £99.99 |
More info: Mifo