Huawei launches new P40 series smartphones, plus a new smartwatch

Huawei has now officially announced the P40, P40 Pro and P40 Pro+ on its virtual launch event, as well as a new smartwatch – the Huawei Watch GT 2e.

You can see the official (unedited) press releases and images below.

Huawei P40 Pro images

Huawei P40 Pro+ images

Launch Event Photos

Here are a series of images that I included in my Live Tweeting of the launch event earlier today.

HUAWEI P40 Series Marks the Age of Visionary Photography

Housing Huawei’s largest CMOS sensor yet, the HUAWEI P40 Series delivers all-day Super Definition photography with powerful cameras, high performance 5G and cutting-edge design

London, 26 March 2020 – Huawei Consumer Business Group (BG) today announced the HUAWEI P40 Pro+, HUAWEI P40 Pro and HUAWEI P40, the new HUAWEI P40 Series flagship smartphones featuring cutting-edge designs with ground-breaking camera innovations that radically expand mobile photography and video capture possibilities.

The HUAWEI P40 Series continues the series’ heritage of imaging excellence. The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance, while a new periscope design realises 10x true optical zoom. The HUAWEI P40 Series is powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus. The advanced hardware is embedded in a beautiful and compact enclosure featuring the HUAWEI Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness.

Richard Yu, CEO of Huawei Consumer BG, “The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.”

Unprecedented design

The HUAWEI P40 Pro and HUAWEI P40 Pro+ are equipped with the HUAWEI Quad-curve Overflow Display. Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30 percent faster biometric authentication.

Available in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two innovative refractive matte glass finishes – Blush Gold and Silver Frost, the HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from every angle. HUAWEI P40 Pro+ features an exquisite nano-tech ceramic back panel that is kilned and polished to ensure it stands the test of time with incredible durability and timeless style. This unique design comes in two iconic colours: Ceramic White and Ceramic Black.

All-day Super Definition photography

Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations. The HUAWEI P40 delivers outstanding photographic results with ultra wide-angle, wide-angle and telephoto lenses. The HUAWEI P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. The HUAWEI P40 Pro+ lets consumers see the unprecedented with the SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.

The HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.

HUAWEI P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom. For the first time ever, the 5x Optical Telephoto Camera in the HUAWEI P40 Pro includes a RYYB colour filter array to boost light intake and improve quality of zoomed shots. HUAWEI P40 Pro+ has a 100x SuperZoom Array with a new periscope design that reflects light five times, extending the light path by 178 percent to support 10x true optical zoom. The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.

Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail. HUAWEI P40 Pro and HUAWEI P40 Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices, as well as IR Face Unlock for device unlock even in low light conditions. HUAWEI P40 Series also introduces HUAWEI Golden Snap, which includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.

A powerful pocket-sized video camera

The 40MP Ultra Wide Cine Camera in HUAWEI P40 Pro and HUAWEI P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built into this camera to support 16-in-1 pixel binning, producing super pixels that measure 4.48μm to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.

HUAWEI P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.

An all-connected 5G powerhouse

The HUAWEI P40 Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are taken to the next level by the upgraded graphics rendering engine making the most of the 90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+. The 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed. The industry-leading 40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast and convenient charging. The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system in the HUAWEI P40 Pro+.

The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. HUAWEI MeeTime[1] supports 1080p Full HD video call on Huawei smartphones, tablets and the HUAWEI Vision TV and delivers clear picture quality even in low light or weak signal conditions. Users can also share their phone screen with the other party during the video call and mark-up notes to quickly share thoughts.

Huawei Share facilitates high-speed file transfer between the smartphone and other devices such as tablets and PCs. With Huawei Share on the HUAWEI P40 Series, consumers can stream music to a smart speaker, initiate screen projection and connect to Wi-Fi by tapping the device[2] they want to connect to with their phone. New functionality added to the Multi-screen Collaboration allows users to easily answer video or voice calls hands-free directly through the PC, and open files and hyperlinks on the smartphone with native PC applications for enhanced productivity.

Working in close collaboration with global developers, Huawei offers a wide range of global and local apps on AppGallery, Huawei’s official app marketplace. Users can also enjoy a rich library of quality entertainment media on HUAWEI Video, HUAWEI Music and HUAWEI Reader, with new additions from top content providers being added on a continuous basis.

Pricing and availability

“The HUAWEI P40 Pro (8GB RAM, 256GB Storage, RRP £899) will launch in the UK in Black and Silver Frost. The devices are available to pre-order from 26th March to 6th April with Carphone Warehouse, Virgin Mobile and selected retailers, and with Three from 27th March to 6th April. Eligible pre-orders can claim (via redemption) a bundle which includes HUAWEI FreeBuds 3, Huawei SuperCharge Wireless Car Charger and Wireless Charger[3].  The device goes on sale from the 7th April.

The HUAWEI P40 (8GB RAM, 128GB Storage, RRP £699) will launch in the UK in Silver Frost (Carphone Warehouse only), and Black (Virgin Mobile and selected retailers). Pre-orders start from 26th March to 6th April, and the device goes on sale on 7th April. Eligible pre-orders will include a bundled pair of the HUAWEI FreeBuds 3 only[4].

Both the P40 and P40 Pro are also available to purchase directly from the new UK Huawei Store:

HUAWEI P40 Pro+ pricing and availability will be announced in due course.

[1] Feature will be available via HOTA update. HUAWEI MeeTime is supported in Thailand, Singapore, Malaysia, Philippines and Indonesia.

[2] Specific models of device are required for this feature.

[3] Pre-order bundle via redemption, please visit for T&Cs

[4] Pre-order bundle via redemption (excluding Carphone Warehouse), please visit for T&C. Carphone Warehouse pre-order promotion is organised and administered by them directly – please refer to their T&Cs


New music streaming service offers over 50 million tracks and 1.2 million albums from world-class music production companies, including Warner Music, Sony Music, and Universal Music

London, March 26, 2020 – HUAWEI, the world leading technology company, today announced the launch of HUAWEI Music in Europe, an open gateway to the world of music that is user-friendly and available to download from the HUAWEI AppGallery. Huawei Music will be available as a monthly subscription for 9.99 Euro with 3 months free* for all new subscribers until April 26th.

HUAWEI Music is already used by 160 million people every month and is now available in 16 European countries. The new service offers huge choice to a wide-ranging library of advert-free streaming, with over 50 million tracks and 1.2 million albums – the equivalent of more than 300 years of non-stop music.

Personalised playlists and daily recommendations will provide a market leading music experience from a song library of world-class music from production companies, such as Warner Music, Sony Music, and Universal Music.

HUAWEI Music has been designed to work seamlessly with all HUAWEI products, from smartphones and tablets, to audio and watch products, providing users with an innovative all-scenario music experience. From running-themed playlists designed to benefit HUAWEI watch users, through to its ‘Party Mode’ which allows users to connect HUAWEI smartphones to play the same song simultaneously to experience a surround sound effect. It also comes with a built-in Huawei Histen 3D equaliser, so users can experience virtual surround sound through the earphones in three different modes.

Jervis Su, Vice President of Mobile Services, Huawei Consumer Business Group, said: “We have made Huawei Music free for 3 months for new subscribers in the hope it will bring some joy at this time. HUAWEI Music is only one of the mobile services we are rapidly building to offer the first real alternative to smartphone users in ten years.”

Users will also be able to keep up-to-date with all the latest music and explore different genres with the ‘New Releases’ and ‘Music Buzz’ functions available. Furthermore, HUAWEI Music will also bring multiple activities and incentives for listeners.

Pricing and Availability

HUAWEI Music will be available across sixteen European countries including: UK, Ireland, Germany, France, Italy, Spain, Belgium, Switzerland, Netherlands, Portugal, Finland, Sweden, Norway, Denmark, Austria, Greece, with plans to gradually expand it to remaining countries across Europe.

All HUAWEI devices operating on EMUI 4.0 and above should receive a HUAWEI Music in-app notification or system push notification on 26th March. Users can also upgrade to HUAWEI Music via the AppGallery on the same day. To use the full function users need to register and login to Huawei ID first. The streaming service costs 9.99 Euro or equivalent price.

For more information on HUAWEI Music, please follow this link:

For more information on other HUAWEI Mobile Services, please follow this link:

*Editor’s note: the free trial offer will start on 26th March 2020 and will finish on 26th April 2020. After the 3-month free trial ends, the subscription will automatically renew with 9.99 Euros or equivalent price per month. User can cancel this subscription at any time.


HUAWEI Video delivers a varied selection of international and European video content, combining multiple content providers to offer an extensive entertainment library

London, March 26, 2020 – HUAWEI, the world leading technology company, has today announced that its entertainment service HUAWEI Video will now be available to ten more countries in Europe offering its content of over 50,000 titles to even more people. Premium content can be enjoyed via subscription, rental or for some news, factual and entertainment content, for free.

HUAWEI Video already has 140 million monthly active users globally. Originally launched in Italy and Spain, it will now be available in ten additional countries in Europe (Germany, France, UK, Sweden, Norway, Finland, Denmark, Poland, Turkey, and Russia), so that more people can enjoy popular video content whenever and wherever they want.

High-Quality Content Available 24/7

HUAWEI Video has integrated a range of services from multiple international and European entertainment providers, to offer an extensive content library. This includes:

  • Rakuten: One of the leading Video On-Demand platforms in Europe
  • BBC News: global breaking news service from Global News Limited.
  • FilmBox: one of the best movie platforms for classic and evergreen movies
  • STINGRAY: multi-platform music service streaming concerts
  • DailyMotion: thousands of short clips covering all thematic genres
  • ToonGoggles: over five thousand cartoons for children
  • The Explorers: 4K documentaries to explore every corner of the world

Jervis Su, Vice President of Mobile Services, Huawei Consumer Business Group said: “We’re pleased to offer our HUAWEI Video service so people across Europe can easily explore the thousands of videos and movies available from our partners, anywhere and anytime.  We are committed to bringing more choice to consumers.”

For 2020, HUAWEI has further improved the content offering available on HUAWEI Video with over 50,000 titles, including 30,000 free videos. From international and local series, to blockbuster hits, binge-worthy boxsets, short films, news, sports and documentaries, thousands of new titles will be uploaded every week, providing users with a steady stream of the freshest content to choose from.

HUAWEI Video offers unique customisation and convenience options including ‘Favourite Video’ bookmarks to return easily to favourite content and personalisation options to adjust the order of most watched channels, as well as Parental Control. Content can also be downloaded to watch offline, perfect for when on-the-go. HUAWEI Video members will also have access to VIP exclusive films and member discounts on new and existing blockbuster hits.

Advanced Technology

HUAWEI is committed to providing the most innovative technology to improve users’ daily lives and with HUAWEI Video, the graphic user interface has been re-designed with smartphone viewing in mind, to offer the most user-friendly experience yet.

The Wise Video feature uses innovative Huawei AI to adjust image and sound quality, as well as adapt streaming quality to a network’s bandwidth, ensuring the best viewing experience designed for HUAWEI smartphones.

All HUAWEI devices operating on EMUI 8.0 and above should be able to upgrade HUAWEI Video from 26th March by opening the HUAWEI Video app on their smartphones.  Users can also download or update the HUAWEI Video app via the HUAWEI AppGallery.

For more information on HUAWEI Video, please follow this link:

Huawei launches HUAWEI WATCH GT 2e with 100 workout modes and upgraded health tracking features

26 March 2020 – Huawei Consumer Business Group (CBG) today unveiled a new addition to its popular HUAWEI WATCH GT 2 Series the HUAWEI WATCH GT 2e. Designed to inspire an active lifestyle, the new smartwatch features 100 workout modes ranging from traditional sports to more trendy forms of exercise.

For the first time, Huawei has introduced a blood oxygen saturation (SpO2) monitoring feature to the HUAWEI WATCH GT 2e[1]. Supported by a two-week long battery life[2], the device is engineered to bring a scientific, yet sporty concept to global consumers’ everyday life. The new smartwatch also supports precise heart rate monitoring, abnormal heart rate reminders, pressure level monitoring and sleep monitoring features that allow users to understand their health status in real time.

Additionally, HUAWEI WATCH GT 2e brings improvements in design over the previous generation, including a concealed crown that goes with the watch body to add an extra flourish. New and refreshing colour variants have also been introduced, with Mint Green and Lava Red colourways giving consumers a simple yet stylish look. HUAWEI WATCH 2e is equipped with a 1.39-inch AMOLED high precision touch display supporting a Retina-grade resolution. With this vibrant display, users are always just one tap away from information, even if they are outside on a bright summer’s day.

“Like the previous HUAWEI WATCH GT products, the HUAWEI WATCH GT 2e will continue to bring reliable fitness and health management experiences to consumers.” Said Richard Yu, CEO of Huawei CBG, “Huawei places huge importance on fitness and health functions. Since we are upgrading the All-scenario Seamless AI Life strategy in 2020, fitness and health will become an essential user scenario. As technology products are more interconnected with consumers’ lives, Huawei will continue to drive technology advancement, improve software and hardware ecosystems, and innovate in wearables to bring smarter fitness and health management experiences driven by technology.”

Trendy streamlined design inspired by classic styles, yet breaks away from tradition

The design of the HUAWEI WATCH GT 2e is sporty, while the HUAWEI WATCH GT 2’s design is classic. Instead of following traditional designs where the watch face is separated from its strap, it possesses a classic round dial with an integrated strap for a streamlined, modern look – a refreshing take on the future of smartwatches. Its stainless steel body complements the concealed, crown design that blends in with the watch’s curved silhouette. The watch comes in four new colourways of Graphite Black, Lava Red, Mint Green and Icy White, with the strap made of a soft and comfortable fluororubber. The dual-colour, breathable TPU material completes a flawless unibody design. All of these features not only highlight how comfortable HUAWEI WATCH GT 2e is to put on, but also underline its durability. Even during intense exercise, fitness and health monitoring is still accurate. It comes equipped with a 1.39-inch AMOLED high precision touch display which is crisp and colourful, allowing users to see the details clearly even in strong sunlight.

HUAWEI WATCH GT 2e also comes with some surprising details. Minimalistic and robust, the case also features a sandblasted surface for better texture. A coat of deep black on the surface subtly reflects light, creating a mesmerising effect that changes with the angle of light shone on the watch.

Huawei’s latest smartwatch also spices things up with its new watch faces. By introducing new motion watch faces, which complement fluidity and action when the user is on the move, Huawei is offering even more customisation. Additionally, the new dual time zone theme helps users to stay connected with friends, family and colleagues around the world. The multi-functional watch face allows the user to customise the settings they want, such as selecting what important reminders to receive during the day. If users want the smartwatch to be unique, they can simply choose a photo from their album to be displayed on the watch face.

Leading sports experience with 100 workout modes

Whether the users are into mainstream sports or something a little more experimental, they can enjoy the unique perks offered through various tracking modes on the HUAWEI WATCH GT 2e.

The HUAWEI WATCH GT 2e supports 15 professional workout modes including eight outdoor activities (running, walking, mountain climbing, hiking, trail running, cycling, open water swimming, triathlon) and seven indoor activities (walking, running, cycling, pool swimming, free training, elliptical machine, rower). In professional workout modes, the HUAWEI WATCH GT 2e provides comprehensive monitoring that can track 190 types of data – all to help the users to get the most out of their workout. The HUAWEI WATCH GT 2e can also automatically detect 6 professional workout modes, offering a smarter sporting experience.

The HUAWEI WATCH GT 2e also supports 85 customised workout modes that cover six categories of sports: extreme, leisure, fitness, aquatics, ball games and winter sports. The activities range from street dance to parkour, rock climbing to yoga, and ballet to boxing. While users are enjoying their favourite sports, HUAWEI WATCH GT 2e will record key data such as duration, calories burnt, heart rate interval, exercise progress, recovery time and more, providing users with scientific exercise planning and generating an infographic with the data to share on social media with just one click.

HUAWEI WATCH GT 2e has a large internal storage that can store around 500 mp3 songs[3]. With Huawei Music and Bluetooth headphones, users can enjoy their custom exercise playlist during their training.

First global launch of blood oxygen saturation levels (SpO2) monitoring, providing a comprehensive health experience[4]

Based on a high-performance heart rate sensor, Huawei’s self-developed Truseen™ 3.5 heart rate monitoring technology, TruRelex™ stress management technology, and Trusleep™ 2.0 technology, HUAWEI WATCH GT 2e allows users to monitor heart rate, stress level and sleep quality in real time, so they can have a full understanding of their health status. When a user’s heart rate is too high or too low, the watch will send a prompt reminder. The HUAWEI WATCH GT 2e is equipped with Huawei’s proprietary Kirin A1 chip to provide a two-week battery life, assisting users to perform fitness and health management actively and comprehensively.

For the first time, HUAWEI WATCH GT 2e supports blood oxygen saturation levels (SpO2) monitoring globally. Within a minute, users can easily test their SpO2 level and assess their body condition anytime.

Huawei also announced the new Frosty White and Chestnut Red variants for HUAWEI WATCH GT 2 42mm with a new menstrual management feature. Users can obtain menstrual and fertility reminders through the watch by inputting information such as their menstrual period and cycle length. Also, the cycle predictions can be obtained through Huawei Health App[5].

The Watch GT 2e (RRP £159.99) will be available to pre-order from 26th March to 14th April, and will go on sale from the 15th April with selected retailers.

[1]This function is only available in some counties and regions according to the local laws and regulations. iOS not supported.

[2]Typical user scenarios include weekly music playback of 30 minutes, a full day wearing, with heart rate tracking enabled, Scientific Sleep Monitoring enabled at night, average weekly workout of 90 minutes (with location enabled), notifications on (receive 50 texts and set three alarms every day). Music playback required connecting with Bluetooth headphones. Actual battery life varies by actual playback time, user behaviours and actual conditions.

[3] Only MP3 and LC-AAC format are supported for local playback on your WATCH. Music playback requires connection to an Android phone and at least 2 GB of storage. Bluetooth earbuds are needed to listen to music.

[4] The data and results are for reference only and are not intended for medical use or as treatment.

[5] This feature is only available on Android devices.


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