Samsung launches all-new Galaxy S21 family, on all UK networks and with 5G as standard

Samsung has today launched the S21, S21+ and S21 Ultra 5G smartphones.

The three new Samsung flagship smartphones will go on sale at the end of this month, with prices starting at £769.

The company is also removing the charger, but will supply a charger at a discounted price.

You can see more information within the official press release published below.

More information
Galaxy Buds Pro

Press Release

Make Every Day Epic with Samsung Galaxy S21 5G and Galaxy S21+ 5G

Samsung’s latest S Series empowers you to easily share and connect with state-of-the-art camera and video, bold new design and streamlined connectivity capabilities

LONDON, UK – January 14, 2021Samsung Electronics Co., Ltd. has introduced Galaxy S21 5G and Galaxy S21+ 5G, the latest flagship devices for the bold. Made for the way we live now, Galaxy S21 5G Series is loaded with state-of-the-art innovations so you can make the most of every moment. The new flagship series debuts a head-turning, iconic design, an epic pro-grade camera for users of any skill level and the most advanced processor ever in a Galaxy device. And each device offers the connectivity, power and performance that only Samsung can deliver.

For over a decade, the Galaxy S Series has delivered groundbreaking, flagship mobile experiences for people who rely on their smartphone for expression, connection and entertainment. The new Galaxy S21 Series builds on this legacy to offer the premium flagship experience and make every day epic. Galaxy S21 5G will be available in a variety of models, so you can find the perfect complement for your personal style and needs. For users who demand a flagship mobile experience, with pro-grade camera innovations and top-of-the-line performance, at a various price point, Galaxy S21 5G and Galaxy S21+ 5G deliver in every category — and then some.

“This year, we’re using technology to stay connected more than ever before. With many of us working remotely and spending more time at home, we wanted to deliver a seamless smartphone experience that empowers you to share your world and connect with the people that matter the most,” said Conor Pierce, Corporate Vice President for Samsung Electronics UK and Ireland.

“2021 marks a new era for the Galaxy range. We believe this year will be the real test of the power of 5G and we are committed to getting it in the hands of the next generation of innovators. With 5G enabled across the entire S21 Series, Galaxy S21 5G and Galaxy S21+ 5G offer the latest flagship experience to help you get the most out of every moment.”

Designed for the Bold

With a bold new style, Galaxy S21 5G is built for expression. Galaxy S21 5G was designed for those who want a light design and compact 6.2-inch display. Galaxy S21+ 5G sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and streaming content.

The Galaxy S21 Series introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. S21 5G and S21+ 5G will be available in a range of eye-catching colours, including a new signature colour: Phantom Violet. And each device is coated with a luxurious Deluxe Frosted Haze matte finish on the back for a sophisticated look and feel.

Galaxy S21 5G touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing. It automatically adjusts the frame rate based on the content whether you’re swiping through your social feeds or watching shows. The display is also easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.

Perfect Capture

Galaxy S21 5G continues Samsung’s legendary camera heritage with pro-grade enhancements and video innovations that enable users of every skill level to get the best shot. Whether you’re recording your puppy’s first encounter with a mirror, chronicling game night antics or documenting spectacular views on a week-long road trip, Galaxy S21 5G and Galaxy S21+ 5G have you covered. Just point, shoot and let Galaxy S21 5G do the heavy lifting — so you can capture the moment before it’s gone.  

Improved 8K Video Snap lets you grab crystal clear images from your 8K video footage, so you can capture all the live action and get standout still shots every time you hit record. Even in fast-moving or bumpy conditions, your footage will be buttery-smooth with Super Steady video, at an improved 60fps. New Director’s View lets you see, switch, and select the best shot to tell your best story. Capture video with the front and rear cameras at once for real-time reactions with Vlogger View, and preview or change the angle, zoom or go wide without losing any action with Live Thumbnails.

Paired with Samsung’s new Galaxy Buds Pro, you can capture both ambient sounds and your voice at the same time using multiple mic recording. That means you can set up Galaxy S21 5G in Pro Video Mode on a tripod and use Buds Pro as your voice mic, so you can step away and record speech, movement and background sound in crisp quality. With the power of AI, the popular Single Take feature allows you to capture a variety of still and video formats with one tap. It has been enhanced with new pro-style video settings like Highlight Video and Dynamic Slow-Mo, which lets you focus on the most compelling action in stunning stills and highlight reels.

Galaxy S21 5G and Galaxy S21+ 5G’s AI-powered triple-lens pro-grade camera is designed for those times when you want to be more intentional and have more creative control. The camera system intuitively assesses and adjusts to your scene to ensure you can perfectly capture any environment.  In Portrait Mode, the AI-powered camera leverages an improved 3D analysis that more accurately separates the subject from the background. It also brings in options for virtual studio lighting and AI background effects to make sure the subject pops from the frame. It also works for selfies too. For elusive faraway shots, improved Space Zoom helps you get clear and steady shots. The new Zoom Lock minimises shaky hands and captures clearer images at 30x zoom on Galaxy S21 5G and Galaxy S21+ 5G, by leveraging AI to keep your focal point in the centre of the frame. Plus, enhanced processing power means bright pictures, even in the dark, so you can do proper justice to gorgeous sunsets and skylines.

Limitless Connectivity

Samsung is committed to helping you stay connected, and keeping your data secure, in more convenient and personalised ways. Galaxy S21 5G and S21+ 5G delivers next-generation performance and seamlessly connects you to the Galaxy Ecosystem to give you more flexibility, no matter your routine, so you can do more with confidence.

Galaxy users love and expect powerful experience. The Galaxy S21 5G features the latest and most advanced smartphone chipset yet in a Galaxy device for greater speed, energy efficiency, and advanced computing capabilities to support 5G connectivity and on-device AI. Galaxy S21 5G packs all the power you need to process photos, record 8K videos, enjoy a cloud gaming marathon and make the perfect video clips.

We rely on our smartphones more than ever, which is why protecting sensitive information is more important than ever. Galaxy S21 5G is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 5G to add a new layer of protection.  

Galaxy S21 5G also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos before sharing. With Galaxy S21 5G’s all-new Private Share function, you can also control who gets access to the content you send, and how long it’s available – so you can share content worry-free.

Galaxy S21 5G is designed to be used with other Galaxy devices and with SmartThings Find, it can help you quickly and easily locate your compatible Galaxy devices even when they’re out of range. Whether you left your device in another room or even under the seat of your car. SmartThings Find will send you in the right direction. You can now locate non-connected devices, with Samsung’s new Galaxy SmartTag. Simply attach a SmartTag to your keys, a bag or even your child’s favourite toy and use SmartThings Find to quickly pinpoint the items that matter to you.

Samsung Care+

Experience total peace of mind for your new Galaxy S21 5G with Samsung Care+. Enjoy accidental damage coverage with up to four claims over two years, an extended warranty and 24/7 dedicated support via phone or chat.  Add Samsung Care+ at check out when purchasing your device.

UK Availability

Starting on 29th January 2021, Galaxy S21 5G and Galaxy S21+ 5G will be widely available in Samsung channels and major UK retailers. Both devices will be available in the following colours featuring a Deluxe Frosted Haze finish:

  • Galaxy S21 5G: Phantom Violet, Phantom Grey, Phantom Pink and Phantom White available in 128GB and 256GB models with 8GB RAM
  • Galaxy S21+ 5G: Phantom Violet, Phantom Silver and Phantom Black in 128GB and 256GB models with 8GB RAM

Pre-orders for the Galaxy S21 5G and Galaxy S21+ 5G begin on 14th January.

Between 14th January and 28th January 2021, customers who pre-order can claim a free pair of Galaxy Buds Live with the Galaxy S21 5G and S21+ 5G. All pre-orders will also include a free Galaxy SmartTag.

Pricing

Galaxy S21 5G RRP:

  • 128GB, £769
  • 256GB, £819

Galaxy S21+ 5G RRP:

  • 128GB, £949
  •  256GB, £999

Samsung Galaxy S21 Ultra 5G: The Ultimate Smartphone Experience, Designed To Be Epic In Every Way

The Galaxy S21 Ultra 5G delivers Samsung’s most advanced and intelligent pro-grade camera system, brightest and smartest display in a Galaxy and best Galaxy performance in a smartphone yet

LONDON, UK – January 14, 2021Samsung Electronics Co., Ltd. has unveiled the Galaxy S21 Ultra 5G, a flagship device for the bold that pushes the boundaries of what a smartphone can do. The S21 Ultra 5G pulls out all the stops for those who want Samsung’s best-of-the-best with our most advanced pro-grade camera system and our brightest, most intelligent display. It takes productivity and creativity up a notch by bringing the popular S Pen experience to the Galaxy S Series for the first time.

“The Galaxy S21 Ultra 5G raises the bar of what a smartphone can do, and with the new year we are bringing new innovation for Galaxy fans who want to stay one step ahead,” said Conor Pierce, Corporate Vice President for Samsung Electronics UK and Ireland.

“As we navigate through these challenging times, we know that connection is so important which is why we are delivering best-in-class features to our customers, including the largest screen in our S21 Series and the most powerful camera, packaged in a new premium design and powered by 5G.  What’s more, for the first time we are bringing our much-loved S Pen to the Galaxy S21 Ultra for users who want to take their productivity and creativity to a new level. For those who need the very best technology for streaming, gaming and capturing content, the Galaxy S21 Ultra 5G is the ultimate device”.

The Galaxy S21 Ultra 5G is the newest chapter in the Galaxy S Series’ decade-long legacy of delivering cutting-edge mobile experiences. It’s built for users who demand top-of-the-line technology to stay connected with the people and things that matter most. Galaxy S21 Ultra 5G joins the new Galaxy S Series of devices and takes every part of that S21 experience to the next level.

Incredible Innovation Housed in Unexpected Design

Galaxy S21 Series unveils a bold new style that sets it apart from other smartphones. It introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. Galaxy S21 Ultra 5G is available in Phantom Black and Phantom Silver and it is coated in a luxurious Deluxe Frosted Haze matte finish for an all-around sophisticated and timeless look. Galaxy S21 Ultra 5G also has three exclusive Samsung.com colourways – Phantom Titanium, Phantom Navy, and Phantom Brown and offers improved durability with Corning® Gorilla® Glass Victus™, the toughest Gorilla Glass yet.

Galaxy S21 Ultra 5G is the largest member of the Galaxy S21 Series with an epic 6.8-inch Dynamic AMOLED 2X display.  It is our most intelligent screen yet. For the first time, users no longer have to decide between the smoothness of a 120Hz refresh rate and a Quad HD+ display — on S21 Ultra 5G, you can choose both. The screen’s refresh rate adjusts to the content you’re viewing from 10Hz to 120Hz to ensure you enjoy the best image, whilst stretching your battery life even further. Compared with the Galaxy S20, S21 Ultra 5G offers a 25% brighter picture at a 1,500nits of peak brightness, the brightest on a Galaxy smartphone. With a 50% improved contrast ratio, it delivers crystal-clear, immersive images, even when outside. And like the Galaxy S21 5G and S21+ 5G, Galaxy S21 Ultra 5G has Eye Comfort Shield to help reduce eye fatigue.

Empowering, Best-in-Class Epic Camera Experience

Galaxy S21 Ultra 5G delivers with our most advanced pro-grade camera system, so that you can capture stunning, studio-quality photos in various lightings and settings, or shoot and edit videos with a toolbox of new AI-powered features that elevate every shot.  

It has a quad rear camera (ultra-wide, wide and dual tele-lenses) that features a new 108MP pro sensor, from which you can capture 12 bit HDR photos with 64 times richer colour and more than three times wider dynamic range, allowing you to capture pro-grade content. For the first time on a Galaxy smartphone,you can shoot in 4K at 60fps across all lenses including front and rear four lenses, so you can shift to a different perspective with the same quality. Plus, with a 12-bit RAW file option, you won’t miss a single detail when editing photos.

When zooming in on S21 Ultra 5G, you don’t have to worry about sacrificing clarity. The Galaxy S21 Ultra 5G features 100x Space Zoom which is powered by Samsung’s first-ever Dual-tele lens system – one optical 3x and one optical 10x both equipped Dual Photodiode(2PD)– so you can capture crystal-clear shots no matter how far you are from the action.

Galaxy S21 Ultra 5G’s improved Bright Night sensor is Samsung’s biggest leap yet in low-light photography. With improved Night Mode, noise reduction and 12MP Nona-binning technology, you can capture challenging shots – like a dimly-lit room, or a landscape at night – quickly and with excellent quality.

Smart, Hyper-Fast Connections Across Devices

Galaxy S21 Ultra 5G continues Samsung’s legacy of delivering trailblazing technology like Ultra-wideband (UWB) and introduces new connectivity capabilities that will transform the way you interact with your devices.

Galaxy S21 Ultra 5G users expect the flagship smartphone experience to take creative expression and productivity to the next level. That’s why, for the first time on any S Series device, Samsung is bringing the fan favorite S Pen experience to the Galaxy S21 Ultra 5G with Wacom’s technology. From drawing to note-taking to editing photos and signing documents, now you can unlock the power of the S Pen on the Galaxy S21 Ultra 5G. Use an existing S Pen from a Galaxy Note or Galaxy Tab or purchase an S Pen separately on its own or with a compatible case.

For better and faster connectivity, Galaxy S21 Ultra 5G is one of the first smartphones to support Wi-Fi 6E. You will be able to enjoy more bandwidth and a faster internet connection, so you can stream and share content in the blink of an eye. With hyper-fast, ultra-low latency 5G, S21 Ultra 5G is built to provide fast video downloading, smooth video conferencing and streaming.

Thanks to the Ultra-wideband capabilities (UWB) embedded in Galaxy S21 Ultra 5G and S21+ 5G, you will be soon able to use your Galaxy S21 device to automatically unlock compatible car doors without pulling out your keys. With the UWB-enabled Galaxy S21 Ultra 5G and Galaxy S21+ 5G, you can also use AR finder to visually guide you to lost items with SmartThings Find and drop virtual messages that let other Galaxy smartphone users know you need help searching for a lost item.

And with SmartThings on Android Auto™ you can also use your Galaxy S21 Series to control smart devices in your home, from your car. By connecting your Galaxy S21 Ultra 5G to your Android Auto compatible car, you can turn on your lights or even raise the temperature of your thermostat before you return home, all from your car. It offers faster speed, advanced computing and greater energy efficiency. And when the battery gets low, Galaxy S21 Ultra 5G can reach a 50% charge in just 30 minutes.

We rely on our smartphones more than ever, which is why protecting sensitive information is more important than ever. Galaxy S21 5G is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 5G to add a new layer of protection.  

Galaxy S21 5G also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos and videos before sharing. With Galaxy S21 5G’s all-new Private Share function, you can also control who gets access to the content you send, and how long it’s available.

Samsung Care+

Experience total peace of mind for your new Galaxy S21 5G with Samsung Care. Enjoy accidental damage coverage with up to four claims over two years, an extended warranty and 24/7 dedicated support via phone or chat. Just add Samsung Care+ at check out when purchasing your device.

UK Availability

Starting on 29th January 2021, Galaxy S21 Ultra 5G will be widely available in Samsung channels and major UK retailers. Galaxy S21 Ultra 5G will be launched in two bold colours featuring a Deluxe Frosted Haze finish:

  • Phantom Silver: 128GB model with 12GB RAM, 256GB model with 16GB RAM, 512GB model with 16GB RAM
  • Phantom Black: 128GB model with 12GB RAM, 256GB model with 16GB RAM, 512GB model with 16GB RAM

Pre-orders for the Galaxy S21 Ultra 5G begin on 14th January.

Between 14th January and 28th January 2021, customers who pre-order can claim a free pair of Galaxy Buds Pro with the Galaxy S21 Ultra 5G. All pre-orders will also include a free Galaxy SmartTag. Attach a SmartTag to your keys, a bag or even your child’s favourite toy and you use SmartThings Find to quickly pinpoint the items that matter to you.

Pricing

Galaxy S21 Ultra 5G RRP:

  • 128GB, £1149
  • 256GB, £1199
  • 512GB, £1329

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