Oppo launches budget A78 smartphone, with large battery, display and upscaling primary camera

There hasn’t been much coming from Oppo of late, but this affordable 5G smartphone demonstrates that the company is still alive in the UK.

Priced at £219, and available either from Oppo direct or with a connection on EE, the A78 is a MediaTek Dimensity 700 powered smartphone with 4GB of RAM and 128GB of storage (with memory card expandability).

It comes with a large 5,000mAh battery and 33W wired charging, and the display is 6.56-inch with 90Hz refresh rate. There’s stereo sound included too.

On the camera side, the phone comes with a 50-megapixel primary camera but upscales to 108-megapixels to enhance resolution. There’s also a 2-megapixel portrait camera and 8-megapixel front camera.

There’s not that much else to say about the phone, except that it won’t break the bank and gives customers a cheap way into the Color OS ecosystem.

Press Release

LONDON, UK, 15 June, 2023 — OPPO today announced the launch of the new entry-level 5G smartphone, the A78 5G in the United Kingdom. Featuring 33W SUPERVOOC and a 5,000mAh large battery, the OPPO A78 5G delivers improvements in battery and charging to deliver a premium smartphone experience at an affordable price. Through enhancements in both hardware and software, the A78 5G brings all-round smooth performance alongside upgraded camera and entertainment features, all at a lower price. Housed in a trendy design featuring the iconic OPPO Glowing Black, the A78 5G also comes equipped with ColorOS 13, providing convenient and efficient features in a fashion-forward device.

Incredible performance boosted by super-fast charging technology

With 33W SUPERVOOC Flash Charge, the A78 5G’s long-lasting 5,000mAh battery can be charged to 100% in 67 minutes and provides users with up to 22.85 hours’ worth of phone calls on a full charge. While out and about in the Great British Summertime, there won’t be any worries about battery life.

The A78 5G also includes a series of All-Day AI Power Saving features to help users intelligently manage their battery performance and boost overall battery life. Among these, Super Power Saving mode saves battery for emergency needs, while Super Night Standby learns user sleeping patterns to limit power consumption to just 2% during a single night.

Upgraded photography just in time for summer and immersive entertainment experiences

OPPO A78 5G is equipped with a 50MP main camera to enable users to capture crystal-clear, high-resolution images, alongside a 2MP self-portrait lens and an 8MP front camera for high-quality portraits. To record even more detail, the A78 5G’s 108MP Ultra-Clear Image uses software algorithms to increase the resolution of images to 108MP, providing an impressive level of clarity. The A78 5G also features a set of smart imaging features like AI Portrait Retouching, AI Scene Enhancement, and Ultra Night Mode to help unleash creativity and up users’ social media game.

Equipped with Dual Stereo Speakers, the A78 5G brings users more immersive surround sound, while Real Original Sound Technology delivers optimal sound adjusted for music, videos, and games. With Ultra Volume Mode, users can also increase the speaker volume up to 200%, ensuring clear sound even in the noisiest environments.

On the visual side, the 6.56-inch Colour-Rich Display with 90Hz high refresh rate delivers a smooth and comfortable visual experience for video and game content, which is great for the price range. All-Day AI Eye Comfort is also included to keep users’ eyes healthy and comfortable through 24/7 eye protection.

Trendy and durable design

The OPPO A78 5G features a striking design and is decorated with polished rings around the camera module and embellished with a pattern of shining lights that extends to the backplate, creating the sensation of a sparkling beam of light. The iconic OPPO Glow process is also applied to the backplate to create a shimmering look with a fingerprint-free matte finish.

The A78 5G is available in Glowing Black. Weighing only 188g and measuring just 7.99 mm in thickness, the phone is sleek in appearance and provides a comfortable grip in all situations.

To give users peace of mind during everyday phone use, each A78 5G undergoes more than 320 thorough quality tests and more than 130 extreme reliability tests to ensure that it is resistant to water splashes, scratches, abrasions and other common wear and tear.

Enhanced hardware and ColorOS 13 create a truly smooth experience

The MediaTek Dimensity 700 platform provides powerful 5G performance on the A78 5G with its efficient Octa-Core Processor. With a 4GB RAM and 128GB ROM configuration, the A78 5G offers plenty of memory and storage space for everyday use and supports up to 1TB SD card expansion. OPPO’s RAM Expansion technology can further increase the amount of RAM by up to 4GB (for the 4GB RAM version), delivering a smoother experience when multiple apps are being used at the same time.

Through ColorOS 13, A78 5G users will also enjoy improved efficiency and security on their phone. It includes features like FlexDrop for more efficient multitasking and Three-Finger Translate with Google Lens to translate text in the chosen area of a screenshot. When it comes to privacy, Photo Information Protection lets users quickly erase photo and video metadata to prevent sensitive private data from being accidentally leaked.

Market availability

The OPPO A78 5G will be available in Glowing Black from 15th June in the United Kingdom. The 4GB RAM + 128GB ROM model will be priced at £219 on the official OPPO website or EE.

Oppo Press Release


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