OnePlus Nord is virtually here: Launch event on July 21st

It’s not long to go until OnePlus launches its new Nord smartphone, restoring the affordable smartphone element of the brand.

OnePlus will be launching via a world’s first augmented reality event to be held on July 21st, which will let you see the phone in all its glory and interact with a virtual handset.

Five years ago, OnePlus was the first to have a virtual reality launch for the OnePlus 2.

Pre-ordering will also allow you to secure your device and avoid any disappointment, and customers will also benefit from extra merchandise – as has become a tradition for OnePlus early adopters.

By using AR technology, OnePlus can allow users to safely experience the product without having to leave their home. An app has been developed for both Android and iOS (see links below).

“OnePlus Nord represents a new beginning for OnePlus, giving us an opportunity to share our technology with more people around the world,

“For this launch, we want everyone to sit back, relax, and experience our new phone for the first time right in the comfort of their living room. We feel that introducing Nord in a more personal and intimate way perfectly reflects our ambition to make the OnePlus experience more accessible to users.”

Paul Yu, Head of OnePlus Nord

The launch itself will commence at 1500 BST on July 21st, and the app can be downloaded from the Google Play Store or Apple App Store.

Install the app, accept the permission requests, then follow the instructions on setting up your avatar and the app itself.

On launch day, fire up the app and follow the on-screen instructions to enjoy the event – and make sure you’ve got a decent Internet connection!

Nord AR invitation

OnePlus is also offering a physical AR invitation, which will give users an even more unique hands-on experience. Check out the OnePlus Nord Instagram account to learn more about obtaining one.

The set up process is the same, but you’ll now have a QR code to scan to add extra features.

More information can be found on the OnePlus Nord AR website.

New Beginnings: Episode 2

Finally, episode 2 of the ‘New Beginnings’ documentary is now live to view on Instagram, with OnePlus taking to the road to understand what future Nord customers want in a smartphone.

We already know the OnePlus Nord will feature some great technology, including 5G support from Qualcomm’s mid-range Snapdragon 765 chipset. Despite a far more affordable price, the phone seems set to feature a high-quality display and camera configuration.


From July 8th, a further 900 OnePlus Nord smartphones will be available to pre-order, with a €20 pre-payment required.

A final round of pre-ordering will then open on July 15th, one week before all of the information is revealed.

To find our more about pre-ordering, visit the dedicated OnePlus Pre-Order website.


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