Realme has a new member of staff of the feline variety to help promote its brand globally.
Created by world famous animator, Mark Walsh (who worked on Pixar movies Finding Nemo and Monsters, Inc), the new CTO (Chief Trendsetting Officer) will be utilised to introduce new trends into the tech industry in 2021.
According to the press release, Realmeow is highly streetwise and represents the spirit of the ‘dare to leap’ ethos of the Realme brand, appealing primarily to Generation-Z.
You can read the full press release at the bottom of this page, but before that you can see in the infographic below all of the capabilities of Realmeow.
I can totally see an animated series in the making….
Introducing realmeow: the designer toy from realme to popularize trendsetting culture
15th December 2020, UK: The world’s fastest-growing smartphone brand, realme today announced its designer toy, realmeow, as its Chief Trendsetting Officer to make trendsetting culture accessible to everyone, and showcase the diversified personality of Gen-Z. As the 1st designer toy launched by a tech company, realmeow is the combination of both high-tech and trendsetting design. Coming from the Trendsetting Planet, realmeow is of bold and street-style design, representing the spirit of “Dare to Leap”. It is independent, breakthrough, fearless and agile. What’s more, its design is inspired by the cat.
The designer toy of realme is co-designed by Mark A. Walsh, a world-famous animator, and realme. Mr. Walsh is the Directing Animator of Pixar’s Finding Nemo and Character Developer of Pixar’s Monsters, Inc. He believes: “Characters start with passion. Defining their passion, and the obstacles they must overcome to achieve that passion, is what makes a great personality and identifiable character.” Thus, he joined in realme Design Studio as the Creative Consultant to create the trendsetting realmeow, who is also independent and fearless.
realme: Dare to be Trendsetting, Dare to Create
As a Tech Trendsetter, realme is committed to bringing the latest trends into tech industry, integrating trendsetting culture with high-tech, and making it accessible for everyone. When co-designing realmeow, both Mark and realme believed it should showcase the culture favoured by the young. Thus, they got inspiration from street-culture, but to make it more aesthetic and vivid, they put some elements from painting and sculpture.
With yellow as the main color of its body, the designer toy always wears a pair of black Lazer Glasses. The glasses can transform any object with just a glance, making it sharp with attitude and explosive with energy.
realme believes designer toy is an excellent medium for having more people know and love trendsetting culture. Embodying the belief of ‘Dare-to-Leap’ and trendsetting culture, realmeow will become a cultural identity among realme fans. To make it more popular among the young, Mark and realme created it with cat as the model sample and made it a mysterious creature from Trendsetting Planet. It comes to make pop culture accessible for everyone.
realmeow: Dare to be realme, Dare to the Trendsetting Partner of Gen-Z
No matter who you are, what your age, where you live, everyone who’s passionate for life always has a trendsetting partner only for yourself in your inner world. realmeow is the trendsetting partner for every realme fan, telling the world we Dare to Leap and Dare to be realme and we’re the trendsetting generation. realmeow will grow with all realme fans and encourage them to go beyond themselves and create more possibilities.
As a designer toy, realmeow is always 18. Although realmeow looks very cool with its laser glasses, it is cute and believes life is short, and happiness is the most important thing. It likes fried chicken, if you meet it, please buy it some fried chicken or pizza. Good at skating and hip-hop dance, it always swings with rap songs.
realmeow is for trendsetting culture, is for delivering the pursuit of the young for trends and unique personality, is for the demand of fashion and quality. With the designer toy, realme will make all efforts to explore trendsetting culture with the young and share the latest trendsetting information with the young. And realme launched a limited gift package of realmeow to celebrate the new year with the young worldwide.
Positioned as Tech Trendsetter, realme is committed to bringing the latest trends into the tech industry to meet the young’s demand both for trendsetting design and leap-forward technology. In the future, realme will launch customised smartphone and AIoT products based on realmeow to build all-connected, trendsetting smart life.