Realme is introducing a new strategy for its mid to high-end market segment, with one phone with flagship performance alongside and another with flagship cameras.
Starting from March 4th, the GT series will mark the new flagship range naming scheme. Two handsets appealing to slightly different audiences, but each for those wanting the best in their respective category.
This sees chipsets including Qualcomm’s Snapdragon 888 SoC and MediaTek’s Dimensity 1×00 series being utilised, alongside cameras of 64-megapixels and beyond.
New materials, including a dual-tone vegan leather design, will also make an appearance – as well as advanced cooling systems.
More information will be released nearer to the official release, but you can find out more in the press release below. As soon as I have more details, I’ll post them here.
realme announces its “Dual-platform Dual-flagship” strategy for the mid-to-high end market
23rd February 2021, UK — At this year’s MWC Shanghai, realme, the world’s fastest-growing smartphone brand, revealed its new flagship realme GT and announced its “Dual-platform Dual-flagship” strategy to comprehensively lay out its mid-to-high-end product line, bringing more powerful leap-forward technology and trendsetting design to young people. At the same time, realme continues its rapid growth in 2020, achieving a milestone of 70 million smartphone users worldwide in just the first two months of 2021.
Dual flagships, leap to the high-end market
According to Counterpoint, realme’s global smartphone shipments in 2020 accumulated more than 42.4 million units with a 65% growth rate, which made realme the only smartphone brand in the world to grow by more than 50%. This year, realme will take the mid-to-high-end products as a critical target for brand development. Adhering to the brand spirit of “Dare to Leap”, realme will bring a more comprehensive mid-to-high-end smartphone product line and inject new inspiration into the industry.
To this end, realme has officially announced the “Dual-platform Dual-flagship” strategy. In the mid-to-high-end segment, realme will adopt both Qualcomm Snapdragon 8 series and MediaTek Dimensity series flagship 5G platform and release two flagship series, focusing on both performance and image respectively, bringing more premium products to young users. The strategy of “Dual-platform Dual-flagship” will also start a new journey for realme.
Performance flagship, born for speed
The GT series will become the flagship series with top performance in the realme smartphone portfolio in the “Dual-platform Dual-flagship” strategy. As the new performance flagship with Snapdragon 888, the GT brings users the power of the leap-forward high performance and a sustained experience and spiritual resonance.
At the same time, to fully unleash the performance of Snapdragon 888, the realme GT is innovatively equipped with the Stainless-Steel VC Cooling System. The new cooling system further improves the phone’s heat dissipation performance by applying stainless steel in the cooling system and optimising the heat dissipation structure.
The realme GT also has a unique and extraordinary design, with the first Dual-Tone Vegan Leather design that uses two different kinds of material in two different colours to achieve a sense of style that matches the high performance. To achieve this visual effect, realme also pioneered a one-piece moulding process for the back cover and inner frame, making the Vegan Leather fit tightly with the black glossy “race track”. In addition, the Vegan Leather upgrades to the 2nd generation with a delicate texture, softer touch, and new colour effect.
The realme GT will be officially released on 4th of March, bringing new excitement to realme’s smartphone product line and the mid-to-high-end market, bringing the spirit of breakthrough to global consumers. Stay tuned!