EE stores to reopen with longer opening hours to meet expected demand, and bookable appointments

On April 12th, retailers in England get to reopen their stores. EE is going to be offering extended hours at many to meet demand, including an online appointment booking system to reduce queuing.

EE logo

EE has 480 stores in the UK and many will open for longer to cope with the anticipated demand as people venture out to the shops again.

Booking an appointment is also the most sensible way to visit a store, doing away with the need for long socially-distanced queues. A text message will be sent to the customer when the shop is ready for them.

“Our stores play an essential role in providing support and advice to customers, and we expect a surge in demand for face-to-face interaction when our doors open. We anticipate visitor figures in the first few weeks of reopening to closely resemble pre-Covid levels.

“Despite footfall being slightly lower than average, the reopening of our stores last July saw customers coming in knowing exactly what they wanted: to see, touch and feel a device they’ve been eyeing online, talk to one of our advisors in person, and walk out of the store with the product they’ve been dreaming of.

“While our shops have been closed, we are proud and fortunate that we have not made any redundancies or furloughed any staff. Our store teams can’t wait to reopen to serve our customers and help re-invigorate our much-loved local high streets.”

Lee Frankham, Retail Director, EE

To celebrate the reopening, customers who buy anything in store from April 12th will be invited to enter a competition to win from hundreds of prizes, including a Sony PS5, Xbox Series X, and google Pixel 4a 5G smartphones. This competition will also run in Scotland where shops are set to reopen on April 26th.

The competition will run until May 9th.

More information


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