Nothing earbuds are finally launched, for £99. Isn’t that something?

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Nothing’s ear (1) earbuds are now official, after weeks of teasing and other publicity stunts to ensure the new startup got the most attention possible.

Retailing at £99, the Nothing ear (1) features a powerful 11.6mm driver, Active Noise Cancellation, as well as up to 34 hours of playtime with the charging case. They go on sale from August 17th, with a limited number dropping from July 31st.

There’s not really much else to be said, as the company has made sure to keep everything simplistic. However, Carl Pei, CEO and Co-Founder of Nothing did use today’s launch to comment: “Nothing ear (1) is a breath of fresh air in a cluttered and indifferent market, setting the tone for our connected digital world to come. It marries advanced technology, precise engineering, and groundbreaking design at an unbelievable price.”

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