OnePlus has just posted on its forum about its achievements in 2021, and updates from 2022. You can read it in full below…
OnePlus’ Milestone 2021 and New Updates for 2022
It’s been 5 months since we introduced OnePlus 2.0 and, as we move deeper into 2022, I have a few updates regarding the future of OnePlus I’d like to share with you. As always, you – our incredible community – remain at the forefront of everything we do, and I’d like to start by thanking you for taking OnePlus to new heights last year.
2021: OnePlus’ Most Successful Year Yet
In 2021, OnePlus shipped 11 million smartphones globally – the highest annual shipment in OnePlus history. In addition, the OnePlus Nord smartphone line has surpassed a total of 10 million units sold – a remarkable achievement for a product line that was only introduced in July 2020.
The OnePlus Red Cable Club membership program has also seen incredible growth since its debut in India in December 2019. Following a well-received expansion of the program in North America and Europe in December 2021, the Red Cable Club is now 20 million strong around the world. This year, we hope to leverage the platform to bring a new range of benefits to our community, with a goal of increasing Red Cable Club membership to 30 million by the end of 2022.
The OnePlus 10 Pro 5G and Further Growth in 2022
It’s because of you that 2021 was the most successful year in the OnePlus brand’s history. And I’m pleased to report that 2022 is off to a strong start with the launch of the OnePlus 10 Pro in China, which immediately became OnePlus’ fastest-selling smartphone on several Chinese e-commerce platforms, generating over ¥100 million in the first second of open sales.
Following the incredible sales achievements of the OnePlus 10 Pro in China, I’m happy to announce the device will launch in North America, India, and Europe by the end of March 2022. If you’re in Barcelona, you can be among the first to go hands-on with the OnePlus 10 Pro at MWC (Mobile World Congress) from February 28 to March 3, 2022.
This year we will also debut a new retail model in India that increases the synergy between our online and offline sales systems. This new model will allow our customers in India to order a product online and immediately pick-up said product in a retail store and enjoy the service offered by our offline channels – such as having a OnePlus store member set up the product for you. This will not only allow customers in India to get OnePlus devices faster, but we are confident it will increase the satisfaction for OnePlus products across the board.
OnePlus’ emphasis on its key markets – India, the United States, Europe, and China – remains as strong as ever. In parallel, OnePlus will aggressively explore new markets and expand our product lineup in existing markets. OnePlus will expand its product lineup in Mexico and Canada later this year – giving customers in both countries more OnePlus products to choose from at a wider range of price points. Following a successful debut in Mexico at the tail-end of 2020, we have seen demand for OnePlus products across a series of South American countries. In 2022, OnePlus will launch in South America for the first time. Moreover, OnePlus will expand its presence in Asia later this year as we continue to see more demand for OnePlus devices across the continent. Finally, OnePlus will continue to expand in North Africa and the Middle East.
Since the launch of the OnePlus Nord in 2020, OnePlus has worked to diversify its product portfolio by offering more products across a wider range of price points that each retain signature OnePlus elements like a fast and smooth experience and exceptional build quality. This year, OnePlus will continue to release more products with 5G capabilities across an even greater price spectrum, including its most affordable 5G smartphone in India and Europe yet. OnePlus will also release new IoT products in existing categories and expand to new IoT categories in 2022.
A key turning point for the OnePlus brand last year was our integration with OPPO. OnePlus is now an independent sub-brand of OPPO, enjoying a symbiotic relationship where the two brands empower each other in different ways.
OnePlus’ expertise in delivering an optimized, fast and smooth software experience has been leveraged in full with Gary Chen – our former OxygenOS software lead – now heading the unified OnePlus and OPPO software team working on a unified codebase. OnePlus’ successful partnership with legendary camera manufacturer Hasselblad has paved the way for OPPO, with its increased resources, to elevate the strategic partnership and enhance the value of products from both brands.
Similarly, OPPO offers OnePlus access to its vast R&D resources and industry-leading technologies that will be present in future OnePlus devices.
Last year, we were focused on building a truly premium camera experience, improving our products in the area you told us was most lacking. This year, we’re expanding that focus beyond the camera to also include improvements to charging and performance.
Performance and charging form two fundamental pillars of the OnePlus fast and smooth experience, both of which have consistently been a strength of OnePlus products and you have consistently championed the importance of both. The integration with OPPO has provided OnePlus with access to an array of innovative technologies for both performance and charging that will dramatically improve the functionality of future OnePlus devices. Two of these technologies are HyperBoost and 150W SUPERVOOC – both of which will ensure OnePlus devices continue to deliver a fast and smooth experience both now and for years to come.
HyperBoost Gaming Engine
The HyperBoost Gaming Engine powers a series of new gaming features designed to deliver a smoother and more stable gaming experience for users – these include GPA Frame Stabilizer, O-Sync, and GPU Load Control (GLC). HyperBoost will be available for the OnePlus 10 Pro when it launches in India, Europe, and North America via an OTA update.
GPA Frame Stabilizer is designed to reduce frame rate fluctuation when gaming and to ensure that if frame rate drops do occur, they do so gradually rather than quickly and dramatically. When enabled, GPA Frame Stabilizer monitors device performance in real time and leverages AI computing models to precisely adjust CPU and GPU resources when frame rate drops are anticipated. In internal OnePlus testing, PUBG Mobile was able to run at an average of 87.9 Hz during four straight hours of gaming time with GPA Frame Stabilizer enabled.
O-Sync increases the syncing speed between the processor and display on a OnePlus smartphone by up to six times when gaming. This reduces touch response times by up to 30 milliseconds, meaning the device reacts quicker to every touch and swipe to give you a competitive advantage, particularly when playing against others online.
GLC improves the rendering efficiency of the GPU on OnePlus smartphones, allowing users to play graphically intensive games with up to 36% improved power consumption for longer gaming sessions between charges.
150W SUPERVOOC is a technology developed by the OPPO Research Institute and will debut first on a OnePlus smartphone in the second quarter of 2022.
The super-fast charging is enabled by a customized twin battery, industry-leading battery PCB protection board, and a highly integrated microcontroller to improve overall charging efficiency. 150W SUPERVOOC can charge a 4,500 mAh battery from 1-50% in just five minutes.
With support for the OPPO Research Institute’s self-developed Smart Battery Health Algorithm, 150W SUPERVOOC ensures a 4,500 mAh battery’s capacity can be maintained as high as 80% even after as many as 1,600 charge cycles. The Smart Battery Health Algorithm can track and control the maximum charging current and ensure it stays within a safe range. 150W SUPERVOOC also boasts Bionic Electrolyte Technology that enables a supported battery cell to exhibit a self-healing functionality that further improves battery health and performance.
SUPERVOOC charging protocols, along with PPS, PD, and QC protocols are all supported by 150W SUPERVOOC – meaning it can quickly charge tablets, laptops, and mobile gaming consoles.
150W SUPERVOOC will be demonstrated at the unified OPPO and OnePlus MWC booth in Barcelona from February 28 to March 3.
Back in September, we announced the codebase for both OxygenOS and ColorOS would merge with the goal of creating one unified and upgraded operating system for both brands globally. While OxygenOS and ColorOS will continue to be developed on the same codebase – to allow for faster updates and better build quality – OxygenOS and ColorOS will remain independent brand properties. This new course was taken in accordance with feedback from our community – we understand users of OxygenOS and ColorOS want each operating system to remain separate from each other with their own distinct properties.
Our software philosophy for OxygenOS has always been to offer users a light and clean experience that is close to stock Android and oriented towards usage globally. With OxygenOS 13, we want to deliver an experience that long-time OnePlus users will be familiar with while ensuring it upholds hallmarks of OxygenOS, like a fast and smooth experience, burdenless design, and ease of use. OxygenOS 13 will retain its unique visual design and a range of exclusive customization features.
Naturally, we’ll have more to say about OxygenOS 13, new product technologies, and other updates announced in this forum post as we move forward in 2022.
Link: Forum post