Realme boasts of a big future in Europe, whilst unveiling new products at IFA

Realme used its first appearance at IFA in Berlin to speak of its big plans for the future, as well as announcing some exciting new products.

So far it has been a great year for Realme, with some great products like the high-end Realme X50 Pro 5G, along with its smaller and budget-friendly Realme X50 5G (you can see how this fared against far more expensive 5G phones here).

The company also brought us the Realme X3 SuperZoom with a periscope optical zoom camera at a fraction of the price of rivals, as well as a range of other affordable phones with specs that punch above their weight.

Realme has also introduced a range of accessories to accompany its devices, along with timely software updates, plus a growing online community.

Android 11 is currently being offered on selected devices in beta, with a full roll out in the autumn.

‘Dare to Leap’ is the company slogan

It’s clear that Realme is seeking to follow in the footsteps of another BBK Electronics brand, OnePlus, but aiming at a more youthful market where price is a more significant factor in choosing what to buy.

Although OnePlus has recently released the Nord in order to appeal to more price conscious users, Realme still dominates this part of the market.

Realme used its IFA keynote to speak of its vision of the future, and also announce new devices, many of which will be available to European customers in the near future.

The company recently appointed Madhav Sheth as Vice President of Realme, and CEO of Realme India and Europe.

Mr. Sheth stated: “It is a great challenge and a new beginning for me to be responsible for both Europe and India market. We are determined to become Top 5 in Europe in 2021 with over 15 million handset sales in the upcoming year.”

A ‘One Europe’ strategy will see Realme launch its hero product series in 8 key markets simultaneously, including Germany, UK, Poland, Czech Republic, Spain, France, Greece and Italy.

Each market will have a localised sales and marketing team, with Germany forming the European headquarters.

Smartphones will still be biggest growth driver, following the ‘Design, Hi-tech, Quality’ path that will be a focus of the company in the coming years.

5G will be a key part of the European strategy, given Europe is one of the earliest 5G markets in the world. This gives Realme a chance to, according to Realme, become a 5G pioneer and release more affordable smartphones for all users.

Within three years, all Realme smartphones will be 5G as standard.

Realme will soon be launching the new Realme 7 and Realme 7 Pro, bringing its 65W SuperDart charging to the Realme 7 Pro, capable of getting the 4,500mAh battery from 0-100% in just 34 minutes.

There is also the new Realme X7 series, bringing 5G and a higher specification. The Realme X7 Pro is powered by MediaTek’s Dimensity 1000+ SoC, with a 4,500mAh battery and 65W charging, a 64MP Sony quad-camera, plus 120Hz AMOLED display and dual stereo speakers.

The company will also introduce other smart products, including its first 55-inch television, with wide colour gamut.

There will be new audio products, more mid to high-end smartphones, smart cameras, smart bulbs, and a new smartwatch.

Earlier this year, Realme announced its next-generation 125W UltraDart charging, newer camera image sensors for future models, plus the use of new MediaTek chipsets – some of which will feature in the new smartphones coming soon.

More details of these new products will be made available in the coming weeks, and you will be able to find all the news here.

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